British Academy of Digital Marketing Blog

Unit 2: Inbound and Social Media Marketing Assignment 4 Task 1 Report The Importance of Personal Branding   When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence (Brian Tracy , 2017). Personal branding is about harnessing the combination of values, actions, skills and experiences that make a person unique. ‘It is directly intended to create an asset and brand equity that pertains to a particular person’ (Karaduman, 2013). A successful personal brand is niche, focusing on one particular area of achievement in order to establish a person as a recognised leader in their field. In an age where social media dominates, opportunity has risen for people to leverage these new, digital platforms to promote themselves as brands at a low-cost. With social media blurring the lines between our personal and professional lives, it has become more important to emphasise an individual’s credi...

Unit 2: Inbound and Social Media Marketing Assignment 3 Task 1 Report Introduction This report aims to analyse the inbound marketing strategies of IKEA and MADE.COM. Approach to Inbound Marketing IKEA is a long-established furniture retailer who has developed an effective inbound marketing strategy. One of the first examples of their approach was adding a social sharing component to their 2014 online catalogue (Oyos, 2013). IKEA also created region-based business accounts on Instagram, enabling the company to promote discounts, giveaways and events specific to that area and market. IKEA frequently offers free, ungated content to customers in the form of inspiration boards on Pinterest and their Home Tour video series (Duncan, 2019). It is clear that IKEA recognises the importance of generosity when sharing valuable online content. MADE.COM shares a similar approach by also offering free content in the form of informative blog posts under the topics...

Unit 1: Evolution of Digital Marketing Assignment 2  Task 3 Part 1  Video Pitch Script  Introduction   Every year, the number of people using the internet is growing and with that, comes changes in the way consumers think, look and buy. New technologies have led to more innovative and accessible ways to connect to the online word and help to drive new online trends and even global, cultural changes.   I am going to outline how consumers are currently using new technology and the impact it has on their lives, addressing some of the key points from my presentation. Access to the Internet The number of people accessing the internet continues to grow. In 2009, there were 1,596 million internet users, approximately 23.8% of the global population. In 2019, there are 4,388 million internet users, approximately 58% of the global population   (Internet World Stats, 2019).   Cable has a global broadband speed league tabl...

Unit 1: Evolution of Digital Marketing  Assignment 1  Task 3  Part 1 Product Fig 3. Apple (2019)  AirPods  [photograph] Example of a newly developed Apple product which uses wireless technology Price Fig 5. Apple (2019)  Education Finance Programme  [screenshot] Example of an Apple payment plan aimed at educational institutions Place Fig 9. Apple (2019)  Apple Princes Street  [screenshot] Example of Apple retail store in a beautiful, standalone building Promotion Fig 11. Apple (2019)  #ShotoniPhone campaign photos posted on Apple's Instagram  [screenshot] Example of Apple's latest inbound marketing campaign using social media People Fig 13. Apple (2016)  Apple employees at the grand opening of Apple Via Santa Fe  [photograph] Example of Apple staff dressed casually in jeans and a t-shirt branding the Apple logo Physical Evid...