Assignment 1
Unit 1: Evolution of Digital Marketing Assignment 1 Task 3 Part 1 Product Fig 3. Apple (2019) AirPods [photograph] Example of a newly developed Apple product which uses wireless technology Price Fig 5. Apple (2019) Education Finance Programme [screenshot] Example of an Apple payment plan aimed at educational institutions Place Fig 9. Apple (2019) Apple Princes Street [screenshot] Example of Apple retail store in a beautiful, standalone building Promotion Fig 11. Apple (2019) #ShotoniPhone campaign photos posted on Apple's Instagram [screenshot] Example of Apple's latest inbound marketing campaign using social media People Fig 13. Apple (2016) Apple employees at the grand opening of Apple Via Santa Fe [photograph] Example of Apple staff dressed casually in jeans and a t-shirt branding the Apple logo Physical Evid...