Assignment 2
Unit 1: Evolution of Digital Marketing Assignment 2 Task 3 Part 1 Video Pitch Script Introduction Every year, the number of people using the internet is growing and with that, comes changes in the way consumers think, look and buy. New technologies have led to more innovative and accessible ways to connect to the online word and help to drive new online trends and even global, cultural changes. I am going to outline how consumers are currently using new technology and the impact it has on their lives, addressing some of the key points from my presentation. Access to the Internet The number of people accessing the internet continues to grow. In 2009, there were 1,596 million internet users, approximately 23.8% of the global population. In 2019, there are 4,388 million internet users, approximately 58% of the global population (Internet World Stats, 2019). Cable has a global broadband speed league tabl...