Assignment 3
Unit 2: Inbound and Social Media Marketing Assignment 3 Task 1 Report Introduction This report aims to analyse the inbound marketing strategies of IKEA and MADE.COM. Approach to Inbound Marketing IKEA is a long-established furniture retailer who has developed an effective inbound marketing strategy. One of the first examples of their approach was adding a social sharing component to their 2014 online catalogue (Oyos, 2013). IKEA also created region-based business accounts on Instagram, enabling the company to promote discounts, giveaways and events specific to that area and market. IKEA frequently offers free, ungated content to customers in the form of inspiration boards on Pinterest and their Home Tour video series (Duncan, 2019). It is clear that IKEA recognises the importance of generosity when sharing valuable online content. MADE.COM shares a similar approach by also offering free content in the form of informative blog posts under the topics...