British Academy of Digital Marketing Blog

Unit 2: Inbound and Social Media Marketing Assignment 5 Task 2 Script Introduction   From my presentation, I have selected four of the best examples of content marketing that could be used for a travel related website. Recognising examples of best practice is important in order to understand how best to capture the consumer’s attention and drive more sales of your service or product. Comparing these to the other examples that I gathered and analysing their strengths against their weaknesses, is reflective of an important process you can use to develop a successful content marketing strategy. Example One The first example of best practice that I have chosen are the YouTube videos by the Luxury Travel Expert. They use stunning visuals, in both the thumbnail stills and video cinematography to grab the audience’s attention. Not only are these videos professionally shot and well-executed but they have a dreamlike, otherworldly quality which captures t...

Unit 2: Inbound and Social Media Marketing Assignment 4 Task 1 Report The Importance of Personal Branding   When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence (Brian Tracy , 2017). Personal branding is about harnessing the combination of values, actions, skills and experiences that make a person unique. ‘It is directly intended to create an asset and brand equity that pertains to a particular person’ (Karaduman, 2013). A successful personal brand is niche, focusing on one particular area of achievement in order to establish a person as a recognised leader in their field. In an age where social media dominates, opportunity has risen for people to leverage these new, digital platforms to promote themselves as brands at a low-cost. With social media blurring the lines between our personal and professional lives, it has become more important to emphasise an individual’s credi...